I’m Stephen South, a senior marketing, sales and go-to-market strategy leader based in Santa Cruz, California. With over 16 years of international experience across Nike, Twitter and two startups, I’m well versed in both IC and managerial roles in remote and hybrid work environments.
Let’s get to work. Together.
All the campaign examples above were produced by the content solution I developed and managed from 2017-2022, Twitter Video Production (fka Twitter ArtHouse’s Bluebrush).
In addition to leading Twitter Video Production’s growth and adoption amongst Twitter’s brand advertisers, I owned and executed the role of Senior Brand Strategist for each campaign. I contributed strategic consultation and production expertise for Twitter’s advertiser clients, pitching and producing the overarching creative direction and format to optimize each asset’s performance on the Twitter platform, and both meet & exceed client measurements for campaign success.