Boogie Film / Focus Features
For the release of Focus Features’ sports drama film Boogie, written and directed by Eddie Huang, the studio asked us to produce artwork inspired by the film. Boogie is a coming-of-age story of a high-school teen in Queens, New York’s AAPI community, as he aspires to play basketball in the NBA. It was important to partner with an artist in the AAPI community as well, and led to the privilege of working with Rich Tu to create this art for the film.
The campaign example above was produced by the content solution I developed and owned from 2017-2022, Twitter Video Production.
In addition to leading Twitter Video Production’s growth and adoption amongst Twitter’s brand advertisers, I owned and executed the role of Senior Brand Strategist for each campaign. I contributed strategic consultation and production expertise for Twitter’s advertiser clients, which means I pitched and produced the overarching creative direction and format to optimize each asset’s performance on the Twitter platform, and both meet & exceed client’s measurements for campaign success.