During Q3 2021, I was looking ahead to 2022+, and knew we needed an external production partner to scale Twitter Next Video Production in the U.S market and meet future goals for both growth and revenue. I made a list of relevant content production studios, with a focus on identifying businesses owned by communities historically overlooked and under-booked in the industry.

Enter Dreamheim, an extremely talented, black-owned production studio with offices in Birmingham, Alabama and Bulgaria. Within three months of reaching out to their team, we finalized paperwork, completed onboarding, perfected our collaborative production process, and by early 2022 we were producing campaign content for Twitter’s largest brand clients. In 2022, we collaborated with Dreamheim on 8 successful projects (e.g. Bombay Sapphire and T-Mobile).

Dreamheim Production Studio

For the Twitter Next Video Production product to successfully enter the unique Canadian market in 2022, conversations with our local sales team flagged that I needed a well known, local Canadian production partner to earn brand client’s trust. It was clear that I couldn’t lean on existing US-based partners, and expect clients to adopt the product in Canada. I worked with local sales colleagues and identified the team at so.da (part of Corus Entertainment) as the ideal external production partner to win in this market together.

I guided the wonderful team at so.da through Twitter Legal’s (genuinely grueling) partner-vetting process, led our onboarding program, and launched our partnership in 2022. Our first project together was TD Bank’s annual #TDTreeDays campaign.

so.da Production Agency

While on Nike North America’s Soccer Sports Marketing Team, we sponsored the US Soccer Federation. The USSF and all of their teams, players, staff and development programs were the priority soccer sports marketing partners and assets in the region. Furthermore, we were a vital partner in the US Men’s National Team’s qualification and participation in the 2010 FIFA World Cup, South Africa.

My role was to manage, service and strengthen the brand’s relationship with the USSF, with a huge focus on the 2010 World Cup campaign. This included organizing and outfitting the team’s trip to the White House. I forecasted and delivered product to 140 male & female professional athletes, multiple soccer governing bodies, brand partners, professional clubs, colleges, and elite youth club organizations. I represented Nike Soccer internationally at the FIFA World Cup 2010 in South Africa, at professional soccer club offices in England, and every Major League Soccer and US International Club Tour event. All while providing an industry-leading level of service.

US Soccer Federation / FIFA WC 2010