Adidas 4DFWD
For the release of Adidas’ 4DFWD shoe in 2021, we produced a series of four custom animations in partnership with graphic artist Farid Ghanbari, each highlighting the shoe’s 3D printed performance technology.
“The Explosion” cut
“Light Trail” cut
“Layers” cut
“Into the Lattice” cut
The campaign example above was produced by the content solution I developed and owned from 2017-2022, Twitter Video Production.
In addition to leading Twitter Video Production’s growth and adoption amongst Twitter’s brand advertisers, I owned and executed the role of Senior Brand Strategist for each campaign. I contributed strategic consultation and production expertise for Twitter’s advertiser clients, which means I pitched and produced the overarching creative direction and format to optimize each asset’s performance on the Twitter platform, and both meet & exceed client’s measurements for campaign success.