Patron Super Bowl
For Super Bowl 2022, Patron needed :06s creative to run in pre-roll on Twitter, drive consideration and be part of the conversation around the big game. Along with filmmaker Dave Farese, we produced unique assets to both showcase Patron’s complete range of tequilas, and focus on Reposado as the hero of the flight.
The campaign example above was produced by the content solution I developed and owned from 2017-2022, Twitter Video Production.
In addition to leading Twitter Video Production’s growth and adoption amongst Twitter’s brand advertisers, I owned and executed the role of Senior Brand Strategist for each campaign. I contributed strategic consultation and production expertise for Twitter’s advertiser clients, which means I pitched and produced the overarching creative direction and format to optimize each asset’s performance on the Twitter platform, and both meet & exceed client’s measurements for campaign success.