IHG Holiday Gift Guide
IHG identified five different key customers and traveler personas, and for the holidays, wanted to show each persona that IHG hotels have everything they need for their next trip. Content communicated that there’s an experience out there for every type of traveler in your life, and drove awareness for IHG as the ideal travel option make the holiday season special. We partnered with traveling illustrator Marcy Day to stoke the viewer’s travel bug.
The campaign example above was produced by the content solution I developed and owned from 2017-2022, Twitter Video Production.
In addition to leading Twitter Video Production’s growth and adoption amongst Twitter’s brand advertisers, I owned and executed the role of Senior Brand Strategist for each campaign. I contributed strategic consultation and production expertise for Twitter’s advertiser clients, which means I pitched and produced the overarching creative direction and format to optimize each asset’s performance on the Twitter platform, and both meet & exceed client’s measurements for campaign success.