Postmates Summer 2022
For their summer-themed Twitter Carousels, Postmates had a simple brief: Have fun, but elevate the brand through design. We partnered with insanely talented Brazilian animator Julia Simas to create these two unique, three-asset carousels.
The campaign example above was produced by the content solution I developed and owned from 2017-2022, Twitter Video Production.
In addition to leading Twitter Video Production’s growth and adoption amongst Twitter’s brand advertisers, I owned and executed the role of Senior Brand Strategist for each campaign. I contributed strategic consultation and production expertise for Twitter’s advertiser clients, which means I pitched and produced the overarching creative direction and format to optimize each asset’s performance on the Twitter platform, and both meet & exceed client’s measurements for campaign success.